9780133254198

International Business Plus NEW MyManagementLab with Pearson eText -- Access Card Package

John J. Wild, Kenneth Wild

7th Edition

Directed primarily toward undergraduate International Business majors, this text also provides practical content for future industry professionals. A readable, concise, and innovative tour through international business, this textpresents the subject matter in a comprehensive - yet succinct - framework. Real-world examples and engaging features bring concepts to life and m