9781439042243

Global Business

Debbie McAlister, Linda Ferrell, O Ferrell

2nd Edition

Introduce students to success in global business today with strategic approach and unique coverage found in GLOBAL BUSINESS, 2E. Written by renowned international instructor, author, and consultant Mike Peng, GLOBAL BUSINESS is the first truly global global business book to answer the big question, "What determines the success and failure of firms around the globe?" This e