9781439079232

Managerial Economics: Applications, Strategy and Tactics

Frederick Harris, James R McGuigan, R Charles Moyer

12th Edition

Packed with powerful examples from actual managers, MANAGERIAL ECONOMICS, 12e teaches you how to think analytically -- and make better business decisions. Written by a seasoned and well-respected author team, Managerial Economics equips readers with the economic tools to avoid analytic pitfalls and become more effective managers. Drawing from more than 300 real-world appli